History

The Jell-Craft brand was created in 1945 by Walter Oertling, owner of Blue Bonnet Potato Chip Company in San Antonio, Texas. The company produced chips under the label of Carmen’s Chips until the 1970’s in addition to beverage bases and snow cone syrups.

Oertling, developed his first punch concentrate at Louisiana State University where he was a chemistry major. This punch was an instant hit among the college students. His grandchildren often joke about their grandfather developing a “frat punch” or “trashcan punch.” In fact, his granddaughter, Elizabeth Miller, who is the current Marketing Manager for the company, has memories of drinking the punch at college functions.

The company continued operating under the name Blue Bonnet Potato Chip Company until 1997 when Tim and Mary Son purchased it, renaming the business Son Beverage Company, and keeping the Jell-Craft line of products. Mary is the daughter-in-law of the founder, and is currently the president of the company. Mary’s daughter, Elizabeth joined the company in 2015 bringing on the 3rd family generation along with her 7 years of marketing experience.

In addition to manufacturing under the Jell-Craft label, Son Beverage Company pursues private label opportunities. Son Beverage Company has an in-house lab and product development professional who works to bring new concepts to Jell-Craft products and private label customers.  Current Private Label Products include Schilo’s Rootbeer and Casa Rio Margarita mixes, which have both been highlighted in Texas Highways magazine, Texas Monthly,  and San Antonio Express News.

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Our founder, Mr. Walter Oertling, standing at the sales counter of the original production plant location on Cincinnati street in San Antonio, Texas.


Original bottles of Jell-Craft products.


For over 30 years, Jell-Craft products have been a large part of San Antonio’s annual Fiesta celebration providing margarita mix and snow cone syrups to many of the different events.

Many loyal customers have shared their memories of enjoying Jell-Craft products throughout their lives; at weddings, church events, family gathers, birthday parties, and other celebrations. With a desire to bring these same good memories to the new generations, Son Beverage Company continues to strive to update Jell-Craft products according to current trends.

Son Beverage Company remains dedicated to providing customers with the best tasting, eye appealing and innovative products at an economical price.

 


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Here’s to @chickfila ‪#‎CowAppreciation‬ Day! We have participated in this event as a company for many years, and enjoy dressing as cows! Who wouldn’t? Share your photo if you participate too! #ChickfilA ‪#CowDay #moo #cow #employee #employeeappreciation #lunchtime #lunch #yumAttn Valley Customers: Henry's Party Supply & Food Service is one of our most loyal and longest customers, and has a large selection of Jell-Craft products including SUGAR FREE Snow cone syrups! Here is Henry Sr. with our owners at our company’s 70th anniversary party last year. They are located in at 715 South Lewis Lane in Harlingen! #SnowConeSyrups #JellCraft #CustomerLoyalty #SnoCones #SugarFreeSnoCones #Texas #Valley #Harlingen #Beach #SouthPadreIslandYesterday we had our annual cheers of Schilo’s root beer during our employee appreciation lunch for our team at @schilosdeli ! It was a bitter sweet this time since we said farewell to Debbie Hahn, the General Manager at Schilo’s whom we have worked with for the past 20 years, and wished her a Happy Retirement! We have enjoyed working with her over the years and wish her all the best! #Rootbeer #EmployeeCelebration #TeamLunch #Lunch #Cheers #RetirementIn honor of the 4th of July being 1 week away, we want to give you a refreshing drink recipe to make at an economical price! Check out our blog - http://ow.ly/Vg0f301GCXE on what you need to make Peach Tea! We’ll post another delicious recipe later this week #SummerHeat #BeverageRefresher #PeachTea #Beverage #FourthofJuly #July4th  #JellCraft #peach #jellcraftproducts #jellcraftThese kiddos enjoy eating delicious #Raspas to help them stay cool in the San Antonio summer heat! What is your favorite thing to eat to help keep you cool in the summer? #SnowCones #SATX #SanAntonio #Summer #Heat #Hot #SnoCones #JellCraft #FirstDayofSummerHappy Father’s Day! Have you already given your dad this special gift? #FathersDay #HappyFathersDay #FathersDay2016 #Grandchildren #Funny #LOLThis sweet family drove in from Mexico to come to our facility and buy our products for their restaurant! Customers like them is what makes us LOVE what we do. We truly appreciate customer loyalty which is why the Jell-Craft brand has been around for over 70 years. If you're ever in Del Rio, cross the border and go to Expresso 9 3/4! #JellCraftProducts #JellCraft #SnowCones #Raspas #SnoCones #Mexico #Texas #SATX #SanAntonio #FamilyJoin the hype and try our new Jell-Craft Drink Starters!
-“I purchased the Strawberry Lemonade and its soooo good! We must get the other two flavors now!”
-“I recommend it to everyone. I'll be sure to stock up and have it all my family's future parties!”
-“I love that I can make it easily by the cup - amazing, and it is so delicious - you can truly taste both the strawberry and the lemonade.”
Post a photo with #JCDrinkStarters on our Facebook page to win a bottle!
*These concentrates make 3- 48 oz. pitchers of drinks and DOES NOT contain High Fructose Corn Syrup! They are exclusive to @heb  #heb #jellcraftproducts #drinkstarters #beverages #lemonade #shoplocal #localbusiness #satx #sanantonio #foodie #foodandbeverage #health #trends #jalapenoIt has officially been 1 year since we have started our online sales department! Joe has really helped with growing this portion of the business by learning what all online sales entails and ensuring we get items shipped correctly & on time. Here’s to continued online sales growth! Do you prefer to shop online or go to stores? #JellCraft #OnlineSales #ShoppingOnline #Anniversary